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Newsletters!
Each month, I like to discuss at topic that will benefit my customers. Some months that is reminder of some of the new or unique things about Gellite Candles, but often times, they are general marketing tips relating to a retail location. I will keep the most recent article on this page for the month and then after that, they will be saved out by the article headline. If you like the articles, or have a suggestion for future issues, drop me a line at
Everyone has a birthday. Why not celebrate your customers?
This month, I thought that I would like to make a few comments about birthdays. While we
all personally have one every year, and some of us celebrate them while others
dread them, have you ever thought about how you can use birthdays to help your
business?
It can be an easy promotion to offer something special on your
customers birthday. This can be as simple as a percentage off, a free gift for
coming in, or whatever works for your business. While your first thought may
be, if I offer something like this, I won't make any money on the sale. Most
times, the person redeeming the offer will buy other things as well and you
will also be earning good will with someone that has already purchased from
you. Additionally, since you have the birthday date, why not use it 6 months
later and make it a 1/2 birthday promotion. Send a 1/2 off coupon, send 1/2 of
a letter (they can match up the balance when they come into the store).
Ok, so you are thinking, I don't have my customers' birthday. All you have to
do is ask. And while you are at it, get their address, and email and start
sending newsletters. They do work (you are reading this aren't you?) There
are companies that can do most of the work for you and with just a couple of
hours each month, you can have your own. If you have lots of names and feel the
expense will be too high, consider doing it online, there are services that are
actually free for the first 100 names, and run as little as $10 a month for up
to 500 names.
Until next month, good sales to all!
Jim
July 09 - Customer
Survey
June 09 - The first
burn is the most important!
May 09 - Free candle
personalization!
Be sure and look around the site, and if you haven't yet, please be sure and
sign up for our newsletter at the top of the page.
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